5 Common Types of Commercial Photography

The phrase “commercial photography” is a wide-ranging umbrella term for a variety of photography services that can help businesses grow their customer bases. Advertising agencies and in-house marketing teams for larger corporations often work with commercial photographers to create eye-catching images.

What are some of the most common types of commercial photography? Let this guide from Pryzma Studios provide a closer look at what a commercial photographer can do for a business.

Food

Many restaurants feature appealing images of their most popular dishes on their menus to encourage diners to give them a try. High-quality food photography makes each dish look appetizing while providing a realistic image of what’s on the plate.

Fashion

Retail businesses that sell clothing want those pieces to look trendy and flattering in order to increase sales. Pryzma’s photography studio in Portland offers a couple of options for fashion photography. The first emphasizes the finer details of the clothing; the second shows the apparel in action, like a model swimming in a bathing suit or dancing in a prom dress.

Portraits

Some businesses opt for professional headshots of their staff to personalize their websites and make potential clients feel more connected to them. For example, real estate agents often have their portraits printed on For Sale signs or park benches to increase their recognition.

Products

Businesses that do a great deal of e-commerce need detailed, dynamic, well-lit photographs of their products if they want them to sell. Customers who buy online can’t see the products in person, so they rely on high-quality product photographs to help make their decisions.

Architecture

Companies that want to expand their client or customer base often choose to photograph their indoor environments as a way of inviting people into their space. Architectural photography emphasizes the visually pleasing design elements of a building and is often used by interior design firms and apartment management companies.

Are you a business owner who recognizes the power of a photograph? These common types of commercial photography can boost your sales and engagement by showing your products, services, offices, and staff in a positive light. If you’re interested in commercial photography services for your business, get in touch with Pryzma Studios for a custom quote.