4 Tips To Make the Most Out of Your Bridal Shoot

Your wedding day is one of the most important days of your life, so you want everything to be perfect, including your bridal shoot. A bridal shoot is one of the best ways to get stunning pictures of you in your wedding dress before the big day. However, if you want your bridal shoot flawless, it takes some preparation. These are four tips to help you easily make the most out of your bridal shoot.

Plan Ahead of Time

Planning for your bridal shoot in advance is a must. You need to book your photographer, plan your outfits and accessories, and plan your makeup and hairdo. Decide on the location for the shoot, the time of day, and the vibe you want from the pictures. Planning will give you ample time to make any necessary changes to your schedule, outfits, or accessories and ensure you get the most out of your bridal shoot.

Choose a Theme

Your bridal shoot is not just about getting pictures in your wedding dress. You can use this opportunity to showcase your creativity and personality. Consider the mood you want in your pictures and work with your photographer to choose a matching theme. Some popular themes include rustic, garden, vintage, beach, and modern. Choosing a theme will help create a cohesive and beautiful aesthetic for your bridal shoot.

Don’t Be Afraid To Experiment

Your bridal shoot is the perfect opportunity to try something different and experiment with poses, angles, and expressions. Don’t be afraid to suggest poses you love or try something outside your comfort zone. If unsure, talk to your photographer, who will guide you on the best angles for your body type and lighting.

Use Props and Accessories

Using props and accessories is a great way to add depth and creativity to your bridal shoot. Consider incorporating your wedding flowers, jewelry, and veil into the pictures. You can also use props like balloons, confetti, and bubbles to add a playful element to your pictures. Just ensure the props and accessories you choose match your theme and don’t overshadow you as the main attraction.

Your bridal shoot is a once-in-a-lifetime experience that you’ll cherish forever. With these tips, you can make the most out of your bridal shoot and capture the essence of your special day. Remember to plan, choose a theme, experiment with poses and angles, and use props and accessories to make your pictures unique and unforgettable.

If you need a portrait photographer in Portland, Oregon, look no further than Pryzma Studios. We specialize in creating stunning, timeless portraits that capture your special day’s beauty, grace, joy, and love. We also provide makeup services so you can look flawless on the day of your bridal shoot. Contact us today to start planning your dream bridal shoot! 

4 Common Types of Product Photography To Choose From

In today's digital age, product photography has become essential to e-commerce and marketing. It’s a powerful tool for promoting products and services online. 

Product photography does not only showcase the products in the best possible manner; it also creates an emotional connection with potential customers. You can choose from various types of product photography, depending on your specific needs.

White Background Product Photography

White background product photography is one of the most common types. This type of photography is popular among e-commerce platforms, making the product the image's focal point. The white background eliminates distractions, allowing the customers to focus solely on the product. Moreover, white background photography is an ideal style for product catalogs. It standardizes the presentation, making it easier for customers to compare similar products.

Lifestyle Product Photography

Lifestyle product photography showcases a product in a realistic setting as if it were in real life. This type of photography often involves models or props that help create a story and emotional connection with the customers. Lifestyle photography can work well for various products, including fashion, food, and home decor. It’s particularly effective for brands that want to connect with their target audience on an emotional level.

360-Degree Product Photography

360-degree product photography involves capturing a product from all angles. This type of product photography is becoming increasingly popular among e-commerce platforms, providing customers with a detailed view of the product. 360-degree product photography is particularly effective for products that have intricate detailing. This type of photography also allows customers to zoom in and out, giving them a more comprehensive idea of the product's features.

Infographic Product Photography

Infographic product photography combines product photography with graphics and text to provide customers with a better understanding of the product's features and benefits. This type of product photography is particularly effective for complex products that require explanation. Infographic product photography makes it easier for customers to understand the product and its features. It is also an excellent tool for building trust with customers.

Product photography is an essential component of e-commerce and marketing. Choosing the right type of product photography will depend on your specific needs and goals. Consider your target audience, the product you want to showcase, and the story you want to tell. Do your research, and find the best photographer to help you achieve your goals. By selecting the right type of product photography, you can successfully showcase your product and connect with your target audience.

If you need a commercial advertising photographer in Portland, contact Pryzma Studios. We have a team of experienced photographers with an eye for detail and a creative vision. We provide high-quality product photography to enhance your brand's image and make memorable customer experiences. Get in touch with us today to learn more about our services!

Professional Headshot vs. Portrait: What Is the Difference?

Professional headshots and portraits are crucial to advance your career or personal brand. A professional headshot is used mainly for professional documentation, while a portrait can be for personal or artistic purposes.

Both are essential types of photography that offer unique perspectives. Let’s explore the difference between professional headshots and portraits.

Professional Headshots

Professional headshots are generally taken in a studio and intended to show an individual’s most polished version. A headshot’s primary objective is to showcase a person’s professional look, including their clothes, hairstyle, and face.

They are usually simple with a plain background and can include props like glasses or a clipboard. You can also edit professional headshots for color and contrast correction and minor retouching to ensure the person looks their best. This type of photography is used mainly for marketing and advertising purposes.

Portraits

Portraits are a different type of photography. They can be in various settings, like at the park or a studio. Portraits capture a person’s personality or expression more artistically.

Portraits can include full-body, head, torso, or even close-up shots. Unlike headshots, portraits can use more props and creative backgrounds. Portraits should evoke emotions, capture stories, or create artistic statements.

The Difference

The main difference between a professional headshot and a portrait is their intended use. Professional headshots are for professional purposes, mainly for marketing and advertising.

They should always be straightforward, with a neutral background and minimal or no props. Portraits are a more creative expression of an individual or a group. They should capture a person’s essence, personality, and emotion or tell a story.

How To Choose the Right One

A good rule of thumb is to consider where you will use the photo and its intended purpose. A professional headshot is probably the best choice if the photo is for business or corporate use.

A portrait is more appropriate if the objective is to capture a special moment or a creative expression. It’s also important to choose an experienced photographer, regardless of the type of photo, to ensure that you get quality results.

Professional headshots and portraits are two types of photography that serve different purposes. Knowing the right type for specific situations is essential to project the right image. Professional headshots are best for business purposes and are simple. Meanwhile, portraits should capture the subject’s individuality and emotions. Regardless of your type, an experienced photographer will ensure the best possible outcome for your images.

If you’re looking for brand photography for your business, Pryzma Studios is here to help. We specialize in creating images that capture your unique personality and tell your story through stunning visuals. Contact us today for more information!

5 Types of Portrait Photography To Know About

Portrait photography is a beautiful art that lets us capture the essence of a person in a single image. It’s an innate ability to understand, connect, and frame people in their best light. Portrait photography has a range of styles to showcase the subject’s unique character, mood, and personality, from candid shots to perfectly posed images.

If you’re interested in having your portrait taken, it’s essential to understand the different styles. Let’s explore five types of portrait photography that you should know about.

Candid Portraits

Candid portraits are taking photos of people spontaneously in their natural environment. This style is a popular type of portrait photography where the subject is unaware that someone’s taking their picture. The photographer captures the subject’s personality by taking candid shots when they aren’t expecting it. These portraits have a natural, raw feel, showing the person’s true personality.

Environmental Portraits

Environmental portraits place the subjects in an environment that suits their personality, such as a musician in a concert hall, an athlete in a sports venue, or a writer in their study. This type of portrait photography aims to capture the subject’s personality, profession, and environment. Environmental portraits can communicate different things, such as a person’s lifestyle or work.

Studio Portraits

Studio portraiture is a classic and timeless portrait photography style that keeps returning. Studio portraits have an elegantly simple background or no background at all. In this type of photography, the subject is the center of attention, and there’s nothing to distract the viewer from the subject’s essence. The studio lighting creates an ideal environment to capture even the smallest details, such as the eyes or facial expressions of the subject.

Black and White Portraits

Black and white portraits are timeless and classic, and the lack of color forces viewers to notice the emotions that the subject brings to the image. It can often emphasize the subject’s emotions or feelings or convey the image’s vintage feel. These portraits accentuate the subject’s facial features and bring about a depth of emotion exclusive to this style of photography.

Glamour Portraits

Glamour portraits showcase the subject’s beauty with elaborate hairstyles, makeup, and luxurious clothing. Glamour portraits should be elegant, sophisticated, and beautiful. They work best for important occasions or personal mementos of a special moment in one’s life.

Portrait photography is a skill that takes practice, patience, and imagination. Knowing the different types of portrait photography will help you receive gorgeous, memorable, and meaningful images.

Pryzma Studios offers photography in Portland, Oregon. Our talented and experienced photographers specialize in creating beautiful portraits that capture the essence of our clients. Contact us for more information about our portrait photography services or to book a session today!

Top 5 Product Photography Trends in 2023

Product photography trends have been evolving rapidly with constant advancements in technology and digital media. Businesses must adapt and stay current to remain competitive in the industry. Let’s discuss the top five product photography trends that are rising and will dominate in 2023.

Interactive Product Photography

Interactive product photography is a trend that has been gaining popularity over the years, and it’s here to stay. In 2023, there will be a shift toward interactive product photography, where consumers get a 360-degree view of the product they intend to purchase. For instance, if someone wanted to buy a new pair of shoes online, they would have a 360-degree view of the product. This view would allow them to see the sides, back, and even soles of the shoes.

Minimalist Photography

Minimalism isn’t new, but it’s gaining traction in product photography and will continue to do so. In 2023, clean and straightforward product photography will dominate as consumers seek a clean look and feel. Minimalism is all about simplicity; companies that can master it will have an advantage over their competitors.

Macro Photography

Macro photography involves taking close-up images of products, highlighting the details that might have gone unnoticed. Macro photography will be crucial in showcasing products’ intricate details, quality, and texture. Businesses can use this trend to increase their sales, especially for detailed products.

User-Generated Photography

In recent years, user-generated content has become more prevalent, and it’s not going away. User-generated photography is all about using pictures from product users, showcasing their real-life use in authentic situations. This trend boosts confidence and trust in the product since it showcases real people using it. Therefore, businesses should leverage it in 2023 and give their customers a platform to share their experiences using their products.

Emotionally Driven Photography

Stories evoke emotion; as humans, we can relate better to feelings than just images. In 2023, product photography will focus on telling stories that evoke positive emotions and connect with the consumer on a deeper level. Brands will use storytelling to connect with their customers and capture their attention, increasing product sales.

Staying ahead of competitors in product photography is critical to running a successful business, and you can gain a competitive edge by following these top five photography trends. Companies that adapt to and embrace trends are more likely to attract and retain customers.

If you’re looking for a commercial product photographer, Pryzma Studios can help. Our team of experts can create stunning images of your products that will draw the attention of potential customers. Contact us today to get started!

5 Must-Know Tips for a Successful Branding Photoshoot

A strong brand image is essential for any business. Good branding can help you stand out and create a lasting impression on potential customers. Photoshoots are important for creating a strong brand identity, and these tips will help ensure your photoshoot is successful.

Let’s take a look at five must-know tips for a successful branding photoshoot that can help you create an unforgettable brand image.

Choose the Right Photographer

The first step to ensuring a successful photoshoot is choosing the right personal branding photographer. Look for someone with experience with branding photography who can accurately capture your brand’s message. Look at portfolios online or ask people in your network for referrals to find someone who fits your needs.

Plan Your Shoot Ahead of Time

Once you’ve chosen a photographer, planning your shoot ahead of time is your next task. Decide what kind of shots you want, what props you need, and how many images you want after the shoot. Planning will ensure everything runs smoothly and you get the photos you need in one day.

Create a Mood Board

Creating a mood board effectively communicates the vibe you want in your photos. Gather images from magazines, websites, or the Internet that represent the aesthetic you are looking for in your photos. Showing these visuals to your photographer will give them an idea of the type of pictures they can take during the shoot.

Bring Props and Clothing Options

Bringing props related to your business and outfit changes can make all the difference during a photoshoot. Multiple clothing options keep things interesting by allowing you to switch up looks throughout the shoot. Your props can bring life to an otherwise static photo session.

Have Fun With It

It’s important to remember that photoshoots should be fun! You don’t have to take yourself too seriously while shooting; having fun with it allows everyone to relax and enjoy themselves while getting great shots!

A good branding photoshoot can elevate your brand’s image and set it apart from competitors—but only if done correctly! Following these five easy tips should ensure your shoot goes off without a hitch and you get beautiful images that accurately reflect your unique brand!

Pryzma Studios offers high-quality personal branding photography services that help you create a strong and memorable brand image. Whether you’re looking for corporate headshots, product photography, or lifestyle images, you can trust our experienced team of photographers to deliver stunning results. Contact us today to learn more about our services and create a successful branding photoshoot!

Commercial vs. Advertising Photography: The Differences

If your business sells physical products, you’ll do well to have those products photographed professionally to increase sales and brand engagement. As you consult with a professional photographer, they’ll likely ask you if you want commercial or advertising photography services.

What are the differences between the two? Which type of photography will most accurately serve your needs? Let’s look more closely at what commercial or advertising photography can do for your business.

Commercial Photography Defined

When a photographer performs a commercial shoot, they take photos of buildings, landscapes, or merchandise primarily for promotional purposes. The idea is to put the product or service front and center and showcase its essence. If you search for generic stock photos of a specific product, the photo in question is a commercial photograph.

Advertising Photography Defined

Meanwhile, an advertising photoshoot aims to capture the mood or vibe of the product to encourage customers to buy it. Photographers who shoot advertising product photography appeal to customers’ instincts and desires by telling a more stylized story. Photos that depict a product as innovative, trendy, or a “must-have” item are advertising photographs.

Photographic Intent

What are the ultimate goals of commercial and advertising photography? What is your goal as a business owner in having these photographs taken?

Commercial photographs are more objective; they display the product from a variety of angles under adequate lighting so that viewers can see what the product is. Advertising photography aims to close a sale by convincing the viewer that the product will improve their life in some way.

Styles and Techniques

Now that you know the basic differences between commercial and advertising photos, you can see from their styles how they differ.

Commercial photographs are more neutral in composition, as photographers use plenty of natural light and unfussy backgrounds to place the product front and center. Advertising photography, on the other hand, incorporates more artistic elements to tell a story. It places the product in a bold, action-packed context, coupling it with a trendy background to create an effective advertising photo.

Are you a business owner in search of high-quality product photography services? The photographers at Pryzma Studios have plenty of firsthand experience with both commercial and advertising photography. Use our guide to brush up on the differences between the two methods and choose an option that will help you achieve your sales goals.

5 Common Types of Commercial Photography

The phrase “commercial photography” is a wide-ranging umbrella term for a variety of photography services that can help businesses grow their customer bases. Advertising agencies and in-house marketing teams for larger corporations often work with commercial photographers to create eye-catching images.

What are some of the most common types of commercial photography? Let this guide from Pryzma Studios provide a closer look at what a commercial photographer can do for a business.

Food

Many restaurants feature appealing images of their most popular dishes on their menus to encourage diners to give them a try. High-quality food photography makes each dish look appetizing while providing a realistic image of what’s on the plate.

Fashion

Retail businesses that sell clothing want those pieces to look trendy and flattering in order to increase sales. Pryzma’s photography studio in Portland offers a couple of options for fashion photography. The first emphasizes the finer details of the clothing; the second shows the apparel in action, like a model swimming in a bathing suit or dancing in a prom dress.

Portraits

Some businesses opt for professional headshots of their staff to personalize their websites and make potential clients feel more connected to them. For example, real estate agents often have their portraits printed on For Sale signs or park benches to increase their recognition.

Products

Businesses that do a great deal of e-commerce need detailed, dynamic, well-lit photographs of their products if they want them to sell. Customers who buy online can’t see the products in person, so they rely on high-quality product photographs to help make their decisions.

Architecture

Companies that want to expand their client or customer base often choose to photograph their indoor environments as a way of inviting people into their space. Architectural photography emphasizes the visually pleasing design elements of a building and is often used by interior design firms and apartment management companies.

Are you a business owner who recognizes the power of a photograph? These common types of commercial photography can boost your sales and engagement by showing your products, services, offices, and staff in a positive light. If you’re interested in commercial photography services for your business, get in touch with Pryzma Studios for a custom quote.

5 Reasons a Professional Headshot Is Important

Photographs that represent who you are and what your business does can be a great boon to your presence on your website and social media. These photos can include images of your office, your products and services, your staff—even yourself. What can a professional headshot do that a candid image from your smartphone can’t?

Professional headshot photography is important to your company’s image for a variety of reasons. Pryzma Studios understands just how powerful a headshot can be.

Make a Reliable First Impression

You dress and groom yourself professionally before attending conferences or networking meetings in order to present a positive first impression. A professional headshot achieves the same goal in an online space! Potential customers and business partners will see a friendly, trustworthy face when they view your headshot and develop more interest in your offerings.

Communicate That You Mean Business

Some business owners repurpose cropped photos from family vacations or evenings out as a makeshift headshot—and viewers can always tell. When you enlist a corporate headshot photographer to take photos spefically for your business, potential customers will see that you value your image as a professional.

Match the Face to the Name

A high-quality headshot is also a reliable networking tool. People who have never met you before will be able to recognize you in person if they’ve visited your site! Potential customers and clients like to feel like they know the owner of a business that interests them, and a headshot can help them make that connection.

Encourage Brand Consistency

Are you active on one or more social media platforms in addition to your company website? Tie your profiles together by using the same professional headshot as a profile image. Be a familiar, friendly, and recognizable face in your industry by getting your headshot out there.

Communicate Something About Yourself

A professional headshot doesn’t have to be stuffy or boring—use your photography session as an opportunity to tell the world about yourself! Your smile, pose, and choice of attire are all great ways to infuse your headshot with personality. For example, if you work in a creative industry, wearing a unique scarf or pair of glasses will set you apart from the competition.

If you need photos of yourself that convey a unique yet professional image, it’s important to invest in professional headshots. Corporate headshot photography is vital to your company’s overall success for a variety of reasons. Encourage the public to recognize you for your tireless work in business!

Why Your Business Needs Professional Photography

Whether you’re new to running a company or are simply revamping your website, we cannot overstate the importance of professional photography for businesses. You may think that stock photos are equally effective for no additional cost, but photos unique to your business will go a long way in communicating your values.

With this short guide, Pryzma Studios aims to underline how businesses can benefit from professional photography services. Learn how a photo shoot can help you!

Professional Photos Represent You

While stock photos are generic and multipurpose by design, professional photographs that are unique to your business visually represent who you are and what you do. Showing off elements of your venture that you’re proud of allows you to forge an authentic connection with potential customers.

They Establish an Online Presence

If you’re updating your website in hopes of getting more people to find you, professional photos go a long way in helping you stand out. Unique images are an essential element of search engine optimization, or SEO—the practice of optimizing your online presence to help it perform better in searches. Professional business photos can also encourage potential customers to stay on your website longer and learn more about the people behind the pictures.

They Communicate Clearly at a Glance

What’s the adage? “A picture is worth a thousand words.” It sounds trite, but it’s true.

You could write several paragraphs for your website about your office's efficiency and productivity, but a photo of your staff in action says it all in one shot. Pryzma Studios is a highly regarded commercial photographer in Portland because we’ve got years of experience telling stories with our photos. Our business photography communicates strong brand values and a positive outlook, no matter your industry.

If you want to reach new key demographics with your business, communicate integrity and authenticity with unique, professionally-taken photographs. Why does your business need professional photography? Pictures that hold special meaning for your business model and brand values communicate more clearly than walls of text or stock images. If you’re ready to book a business photoshoot, contact Pryzma Studios today.

The Importance of Product Photography for E-Commerce

Millions of people worldwide use the Internet to shop for items they want and need. Professional product photos are central to the online shopping experience since customers want to see exactly what they’re buying before they hit “Place Order.”

If your business does e-commerce, learn more about the importance of product photography for the items you’re selling.

Relay a Professional Image

Some new business owners opt to cut corners with their product photography and take the pictures themselves. Unfortunately, customers can often tell when photos are taken by a novice; backgrounds are dull, edges are blurry, and the products themselves are often poorly lit, with details difficult to see.

Professional product photography places the product front and center in a crisp, well-lit image that tells the customer a story. With high-quality photos of your wares, your e-commerce website will project a sleeker, more put-together image.

Display Product Quality

If you want customers to buy your products, proudly show off those products from every angle. Professional e-commerce product photography services will render every detail of the item, whether it’s a cocktail dress or a piece of plumbing equipment.

When product photos are taken hastily by an amateur, poor lighting and camera blur can obscure those crucial details. Potential customers develop suspicions about the quality of an item if they can’t see it properly.

Boost Online Branding

When your products are photographed by a professional, you receive eye-catching digital images that are easy to put on your site and share on social media. This gives you the opportunity to tie your e-commerce business to those social media accounts and reach a wider audience.

Make announcements on social media when you release new products on your website, and show those products off with professional photographs. Potential customers will zoom in to see each product in more detail, and they’ll be more likely to add things to their carts.

Product photography is an essential element of any e-commerce business for a simple reason: it shows your products in striking detail to customers all around the world. Book a product photography session with the professionals at Pryzma Studios to increase your sales and your online presence.

5 Ways You Can Utilize Personal Branding Photography

What is personal branding photography?

In short, it’s a series of photos that tell a story about you and the things that are meaningful to you. Professional headshots are an easy way to put your best face forward on your website and social media accounts.

How can you utilize personal branding photography to elevate your brand? Check out these five tips.

Profile Photos

If you’re doing business online, you probably have a handful of social media accounts that help you get the word out about your brand. A sleek, professional portrait from a Portland headshot photographer is perfect for your profile picture. Use the same photo across all your accounts to tie them together and help followers recognize you more easily.

Blogs and Articles

Do you write for any print or online publications? An “About the Author” photo helps readers connect your words to a friendly face. Photos that reflect your personal brand add visual interest to text-based pages and engage potential customers.

Press Releases

When you contact local newspapers and other publications to make new announcements about your business, add professional branding photos to the release. Brand photos, especially portraits of yourself and other members of your company, are an essential element of any press kit.

Business Cards

Do you attend your fair share of networking meetings with other business leaders in your community? A unique business card will set you apart in a sea of plain white cards. Add your headshot or another relevant brand photo to your card so people will recognize you at future leadership gatherings.

Website Homepage

If you get a great deal of business from your website, elevate your homepage with professional branding photos. Use eye-catching images that clearly communicate your business’s brand values. Headshots of you, relevant product photos, and pictures of your business in action are prime candidates for homepage graphics.

Familiarize yourself with the importance of personal branding photography and the different ways you can utilize those photos to your benefit. Book a branding photography session with the talented photographers at Pryzma Studios to see just how powerful an image can be for your brand.

4 Tips for Choosing the Right Photographer for Your Brand

A photograph conveys a great deal about its subject. If that subject is you or an element of your business, choosing the right photographer makes a world of difference. Branding is an essential step in displaying the quality and importance of your business to your community.

How can you choose the right photographer for your brand? Pryzma Studios has compiled a list of tips to get you started.

Look at Their Portfolio

As you peruse different photographers’ websites, take a moment to click through their portfolios. What sort of work are they most proud of? Some brand photographers focus on people as their subjects, while others specialize in product photography. Many, like Pryzma Studios, are accomplished in both.

Choose a photographer with a body of work that closely aligns with the image you’d like to present in your own brand photography.

Read Client Reviews

Before you schedule a session for product photography in Portland, get a feel for how the photographer works by reading reviews from past clients. You want to know that the photographer you hire is prompt, professional, and ready to listen to your vision for your brand.

Choose a Style Match

If you need professional portraits for your law firm’s website, for example, you’ll have little luck if you hire someone accustomed to photographing babies and children. As you talk to different photographers, look at the work they’ve done in the past to determine whether one of their styles is a good fit for your business.

Chat Directly With Photographers

Before you hire any brand photographer, make sure you meet with them in person to get a feel for their overall personality. Ensure you get along with them and are comfortable interacting with them. The ideal photographer is friendly and personable, as well as an active listener and collaborator.

Do you need to choose the right photographer for your brand, but are unsure how to start? Use Pryzma Studios’ tips as you vet a variety of photographers. Hire someone who is personable, professional, and ready to listen to you as you lay out your vision for your business’s brand.