5 Ways You Can Utilize Personal Branding Photography
What is personal branding photography?
In short, it’s a series of photos that tell a story about you and the things that are meaningful to you. Professional headshots are an easy way to put your best face forward on your website and social media accounts.
How can you utilize personal branding photography to elevate your brand? Check out these five tips.
Profile Photos
If you’re doing business online, you probably have a handful of social media accounts that help you get the word out about your brand. A sleek, professional portrait from a Portland headshot photographer is perfect for your profile picture. Use the same photo across all your accounts to tie them together and help followers recognize you more easily.
Blogs and Articles
Do you write for any print or online publications? An “About the Author” photo helps readers connect your words to a friendly face. Photos that reflect your personal brand add visual interest to text-based pages and engage potential customers.
Press Releases
When you contact local newspapers and other publications to make new announcements about your business, add professional branding photos to the release. Brand photos, especially portraits of yourself and other members of your company, are an essential element of any press kit.
Business Cards
Do you attend your fair share of networking meetings with other business leaders in your community? A unique business card will set you apart in a sea of plain white cards. Add your headshot or another relevant brand photo to your card so people will recognize you at future leadership gatherings.
Website Homepage
If you get a great deal of business from your website, elevate your homepage with professional branding photos. Use eye-catching images that clearly communicate your business’s brand values. Headshots of you, relevant product photos, and pictures of your business in action are prime candidates for homepage graphics.
Familiarize yourself with the importance of personal branding photography and the different ways you can utilize those photos to your benefit. Book a branding photography session with the talented photographers at Pryzma Studios to see just how powerful an image can be for your brand.
